Babbel Rebranding

Founded in 2007, today Babbel (cfr. Dutch for talk) is the top-grossing language learning app. It was the first app of its kind and now has millions of active subscribers. Fast Company Magazine ranked Babbel as the world’s #1 most innovative company in education. Babbel is the only product to offer courses tailored to your native language, building on grammar and vocabulary you already know. Audio examples and dialogues are recorded with real native speakers, not automated computers, empowering you to speak correctly and confidently. Even though they are the world leader when it comes to language learning, their current brand doesn't meet that standard. We designed a custom word mark which refers to conversations, and how fluent you can go from being a novice to an expert when using the Babbel app.

Babbel is the only product to offer courses tailored to your native language,
building on grammar and vocabulary you already know.

Even though they are the world leader when it comes to language learning,
their current brand doesn’t meet that standard.

Discover the full case here